With a client base from a wide range of business sectors and in locations across the UK – the Hardy Signs HQ is ideally situated in Burton on Trent in the heart of the Midlands. This year, Hardy Signs were approached by The Midlands Air Ambulance Charity, as part of a long-established relationship, to manufacture and install signage for a special commemorative project.
Midlands Air Ambulance Charity is the charity responsible for funding and operating three air ambulances serving the communities of six Midlands counties: Gloucestershire, Herefordshire, Shropshire, Staffordshire, Worcestershire and the West Midlands. After a year in the planning, a bespoke sculpture to commemorate 25 years of Midlands Air Ambulance Charity has been launched at Roadchef’s Norton Canes Services on the M6toll.
The ‘Air Pulse’ memorial stands at over 6m tall and sits proudly on top of a prominent hillside at the Norton Canes site. Weighing over one metric tonne, the monument honours the lifesaving work of the aircrew, and the dedication and loyalty of the charity’s supporters. At the base of the monument is a circular paved surround created from 3,000 dedication bricks. Midlands Air Ambulance Charity is inviting the public to create a lasting remembrance of a loved one with a dedication brick.
Hardy Signs designed, manufactured and installed two bespoke aluminium sign fabrications to compliment the sculpture and offer information to visitors regarding the significance of the memorial as well as the charity’s essential work. The signs are finished in the distinctive red with yellow and white detail to match the charity’s and their three helicopters’ instantly recognisable colour scheme.
Over the next three years the dedication bricks will complete the surround of the Air Pulse memorial and will raise £150,000 towards the charity’s vitally important pre-hospital work. Dedication messages will be placed on a high-quality Staffordshire Blue bricks and engraved in gold coloured text with a personalised message that will remain in place for ten years.
“We feel these signs compliment the impressive sculpture and will be both decorative and informative to those visiting the site” commented Nik Hardy, Managing Director of Hardy Signs.
Each Midlands Air Ambulance Charity mission costs £2,500 and in excess of £7 million is needed each year to keep its three air ambulances operational, which is donated entirely by the public and local businesses, with four in ten of those we help funded by Gifts in Wills. “We’re immensely proud to work with such a vital charity that serves our region” concluded Nik Hardy.
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